How to deal with a customer who pushes you to reduce the price you charge

Dear WW: I’ve got a bunch of customers who constantly beat me up on price. I like to save money too, but these guys are killing me! How can you get someone to focus more on the value you provide and less on how much you charge? MORE VALUE
Dear VALUE,
Remember “rope a dope?” It was [...]

How to develop a great relationship with your customers

Dear WW: We have always had a lot of customer turnover. I’m trying to change that but I don’t even know where to start. What can you do, without spending a lot of money, to keep customers loyal? REVOLVING DOOR
Dear REVOLVING,
John Byrnes wasn’t too badly injured in the accident. That’s the good news. The bad [...]

How to deliver excellent customer service

Dear WW: We just did a customer survey and learned that they think our service is awful. We have clear service guidelines. What are we doing wrong? THE CUSTOMER IS ALWAYS RIGHT, DARN IT
Dear Darn It,
My dad was a car dealer and once we got past everyone’s bad jokes (“Gee, does he try to sell [...]