Dear WW: My company goes through the motions when it comes to diversity. Is there a way to make diversity a more strategic part of what we do? MONOCULTURIST
Dear MONO,
If you want to win a bet with a non-sports fan, bet that this year’s Super Bowl will be won for the first time by an [...]
Filed under: Diversity, Strategy & Competition | Tagged: Diversity strategy | Leave a Comment »
Dear WW: I own a small retail business which has been open for two years. We have a great idea, a great location, and business started off well. But for the last year our sales have been going sideways. I’m not sure what the problem is. My manager thinks I need to pump more money [...]
Filed under: Entrepreneurship & Small Business, Money, Budgets & Finance, Strategy & Competition | Tagged: Invest more | Leave a Comment »
Dear WW: I’m part of a start up and am frustrated by people who seem to think writing a business plan is the most important step we can take. How necessary is one? (We’re not borrowing from banks.) And if business plans are so darned important, how come no two people can agree on what’s [...]
Filed under: Change & Innovation, Entrepreneurship & Small Business, Strategy & Competition | Tagged: Business plan | Leave a Comment »
DEAR READERS: I recently sat down with Alvin Toffler, the author of “Future Shock” (Random House, 1970), which has sold over 8 million copies in the United States, and his latest, “Revolutionary Wealth” (Knopf, 2006). He’s a futurist who is anything but pie-in-the-sky. His insight is valuable and relevant to everyone.Working Wounded: Your book says [...]
Filed under: Guru Interviews, Strategy & Competition | Tagged: Alvin Toffler, Future | Leave a Comment »
DEAR WW: I’ve heard rumors of a merger between my company and one outside our industry. I’m not involved in the discussions, but it got me wondering about when a merger might make sense and when it doesn’t. TAKING VOWS
DEAR VOWS:
Ever heard of a Labradoodle? It’s part of the latest trend in dog breeding – [...]
Filed under: Change & Innovation, Strategy & Competition | Tagged: Merger makes sense | Leave a Comment »
Dear WW: I’m feeling that our product isn’t selling like it should be selling. We’ve tried everything to boost sales and nothing works. Any suggestions? NO GO
Dear NO,
Your email reminded me of Tony Alleyne. He tried to sell his apartment for two million dollars. Why so pricey? Alleyne spent 10 years creating a detailed model [...]
Filed under: Sales, Marketing & Customer Service, Strategy & Competition | Tagged: Sell more | Leave a Comment »
Dear WW: Like everyone else I’m drowning in spam. At the same time I think that the Internet can be a great way to market my business. Is there a way to market yourself on the Net responsibly? STUCK IN THE WEB
Dear STUCK,
Speaking of spam, one of my favorite events in Seattle was the annual [...]
Filed under: Strategy & Competition, Technology & Internet | Tagged: Promote business on Internet | Leave a Comment »
